In 'Legends and Soles,' sports marketer Sonny Vaccis' remarkable career unveiled

By A Martínez

Published February 25, 2025 at 3:41 AM CST

NPR speaks with the authors of "Legends and Soles: The Memoir of an American Original" about Sonny Vaccaro's career in sports marketing, which included signing Michael Jordan to Nike.

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Sports

A Martínez

A Martínez is one of the hosts of Morning Edition and Up First. He came to NPR in 2021 and is based out of NPR West.

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