Sonni Hood

Sonni Hood manages the station’s digital content and social media, a role that reflects her strong background in storytelling, audience engagement, and mission-driven communications.

Sonni brings a dynamic mix of creative strategy and hands-on media experience across print, digital, radio, and television. An expert communicator and relationship-builder, she has represented organizations and brands on national platforms including NPR, KTLA, and NewsNation, with additional features in The Washington Post, Travel + Leisure, and Southern Living.

Sonni leads the station’s digital content and social media strategy, helping translate local journalism, music, and storytelling into compelling, accessible experiences across platforms. Her work focuses on expanding WLRH’s reach, deepening audience connection, and amplifying the voices and stories of North Alabama.

Prior to joining WLRH, Sonni served in a senior communications and public relations role for nationally recognized retail and tourism brand, Unclaimed Baggage, in Scottsboro, where she led earned media strategy, served as the brand’s spokesperson, and helped drive significant growth in national visibility and audience engagement. Her experience spans media relations, narrative development, copywriting, on-camera interviewing, and collaborative campaign leadership.

Sonni is a graduate of Auburn University, where she earned a Bachelor of Arts in Communication with a minor in Theatre. She is an avid coffee consumer, Enneagram 3w4, and devoted dog mom to two miniature poodles.